Shaw Contract, Brand Vision & Identity

How do we empower teams to communicate beyond product and connect more with clients and end-users? During my time as brand director at Shaw Contract I led the project to develop and launch a new brand vision and visual identity. We called this vision Smarter Impact. It was energetically formed on the premise that small or large, our impacts make a difference in what happens next. They shape the future. They build what’s possible. They inspire action. Smarter Impact is a brand vision and promise— it’s a call to action to help each employee and our clients act on their power for positive change. This new vision, launched with a refreshed visual identity and formed the most comprehensive global brand standards for Shaw Contract in its history.

Animation Direction by Yukai Du + Production by Studio Bliink
Brand Identity Graphic Design by Hoffman Creative