Shaw Contract, Community Collection

How do we build a sense of community in the spaces we inhabit? The Community collection by Shaw Contract was an extensive multi-format, multi-material collection inspired by the design team’s travel into the High Atlas mountains of Morocco. For the product launch and NeoCon experience, we led a communications strategy for this product through building an intimate and rich narrative, sharing process and design inspirations, and delving deep into what types of spaces bring us together and create a sense of community. Understanding what a sense of community means in space also helped to deliver messaging strategically relevant across various segment applications and price points.

The Community collection was also launched at Hospitality Design in 2019. The narrative behind the collection seamlessly translated into the fair booth design, and marketing pieces were tailored to hospitality clients.